2012

4 Projects
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Track Authority - CodeIgniter Website / API

November, 2012 ~ January, 2013
An online and mobile game that rewards high-rated users with free music, gift certificates, concert tickets and cash
  • Engineered MVC architecture for dual website / API using CodeIgnitor and HMVC Modular Extensions, to allow complex types of permission combinations across user types, and make all components completely portable across applications, serving either HTML or JSON.
  • Optimized memory usage with several Bash scripts and CRON jobs to crop / resize images, handle email queues, and generate static HTML pages for common anonymous requests.
  • Built CMS for managing user-generated and editorial content, review internal traffic logs, logins, and all emails.
  • Built asynchronous email service to seamlessly convert website templates to tablular HTML documents with inline CSS, and manage queue of emails prepared, sent, failed, and clicked.
  • Built Node.js server to authenticate requests to static mp3 files before streaming via ffluent-ffmpeg
  • Automated performance testing with XHProf and data integrity tests with built in logging tools

trackauthoritymusic.com

PHP CodeIgniter mySQL JavaScript Bash Facebook Graph API Node.js Express.js

Started: 2012-11-01

Launched/Lasted: 2013-01-01

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development. Drew Williams: Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

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Healthline Navigator

May, 2009 ~ July, 2012
A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
  • Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
  • Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
  • Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
  • Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.

www.healthline.com/corporate/navigator/prod/demo.html

Java Spring Oracle JavaScript

Started: 2009-05-01

Launched/Lasted: 2012-07-01

Industries: Health, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End. Andrew Kobylinski: Product Manager. Niraj Katwala: CTO.

Companies/Brands: Healthline Networks

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Healthline Dashboard

May, 2009 ~ July, 2012
Dashboard is an all-in-one Content-Management-System, Reporting, and Ad Configuration tool. It controls where, when, and why to inject ads or content in webpages. It also allows reviewing Navigator, healthSTAT, and the internal crawler's performance across various installations.
  • Built this Dashboard to provide the crawler additional controls for prioritizing areas of the page to parse, skip, and flag for injection or inter-linking; with Java / Spring and Oracle/SQL.
  • Built tool to rebuild any webpage within a proxy environment on Healthline servers in order to install, test, and demonstrate Navigation functionality on any URL.
  • Optimized crawler’s queue to more efficiently check for content changes, ignoring irrelevant differences in the DOM source.
  • Improved backend healthSTAT crawler’s keyword selections with configurations per domain to prioritize URL segments vs. DOM Body vs. DOM meta data, based on target site’s semantic standards.

nav.healthline.com/healthstat/nav/dashboard/login

Java Spring Oracle JavaScript AJAX jQuery Mobile

Started: 2009-05-01

Launched/Lasted: 2012-07-01

Industries: Health, Analytics, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End. Andrew Kobylinski: Product Manager.

Companies/Brands: Healthline Networks

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Healthline computeQA

May, 2009 ~ July, 2012
Automated Quality Assurance & Monitoring Through Interactive, Intelligent Browser-Based Crawling.
  • Built this Google Chrome Extension and browser-based Crawler to automate QA of web pages after all ads and third party javascripts have completely loaded, with pure JavaScript and SQLite.
  • Mapped entire websites while comparing keywords / categorization choices by each different Healthline API, as well as competing ad tags.
  • Automated .jpg screen captures of every page crawled, with options to first render watermarks and set colored borders around each area of that page where Navigator might inject ads, content, or hyper-links.

www.healthline.com/corporate/navigator/prod/crawler.html?domain=healthline

WebSQL-lite JavaScript Google Chrome Extension jQuery Mobile LocalStorage

Started: 2009-05-01

Launched/Lasted: 2012-07-01

Industries: Analytics

Team: E.A.Taylor: Design, Front-End, Back-End

Companies/Brands: Healthline Networks