Eli A. Taylor

eli@taylormadetraffic.com808-855-5665

Over the past 20 years, I've mastered the front and backend of several stacks, while leading and assisting throughout the life cycle of software development, from planning and implementation through many successful deployments.

Navigate the technology tags on this site to search my experience by your needs, and reach out if you feel I can help.

For those interested in Open Source software, visit github.com/sponsors/eliataylor for a few projects we can all share.

Taylor Made Traffic

August, 2003 - Present
CTO
San Francisco
California

PickupMVP

Play & reward yourself, your community, & all athletes in any sport.
A web and mobile application to find, create, promote and win rewards from live sports matches. Available in the App Store & Google Play
  • Created entire frontend, backend, Tests and AI for PickupMVP.com
  • Published Flutter application in App Store and Google Play
  • Annotated data set and trained YOLOv4 model for detecting 6 classes across different sports
  • Designed all business logic for tracking the clip's subject athlete and ball
  • Built video annotation tool for ongoing additions to data set
  • Streamlined all DevOps with git and bash scripts to GCP

Started: 2022-04-01

Launched/Lasted: 2023-04-01

Industries: Music, Sports, Events

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

Track Authority Music

Rewarding Musical Tastes
A platform for building gamified groups and applications with rewards for engagement

Built all aspects API, CMS, and CRON jobs

  • API built with PHP around Drupal and Symfony, leveraging the Cache API and dependency injection for services, query factory, and entity normalizers.
  • Built CRUD routing paths dynamically from registered Entities and entity bundles
  • Built end-to-end functional testing suite to test all endpoints over CURL requests
  • Integrated Cloud9 Gateway alongside Commerce Funds to process transactions and keep records of users 'wallet' value
  • Wrote OAuth2 Authentication system to issue short and long term access token from the Password Grant via HTTP and encrypted OTP links
  • Wrote Email Blast tools for Group owners to send OTP links to existing and new users safely and securely.

Built all aspects of ReactJS responsive web app with Redux and Material-UI

  • Built single codebase to compile different applications with unique branding, themes and functionality. For examples, see
  • Wrote abstract form builder to render any layout and set of field components.
  • Wrote Cypress.io Test Suite using TypeScript and NodeJS to generate unique end-to-end tests for each brand, each with 3 device sizes. Also wrote FFMpeg script to crop and repurpose Cypress recordings as HowTo / demo videos.
  • Designed and copywrote entire application, icons and logo, sometimes in California, sometimes abroad

Started: 2020-01-01

Launched/Lasted: 2021-01-01

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

A music/youtube player to help users build playlists around Track Authority challenges
An AngularJS music & YouTube player that helps build playlists against Track Authority challenges by searching YouTube for related titles. This new interface is an entirely separate codebase slowly being integrated with CodeIgnitor / API features

Started: 2016-07-01

Launched/Lasted: 2016-07-20

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

A platform for perfecting playlists and parties by awarding musical tastes
  • Built a fluid interface, fully responsive from 320 to 1024+ pixels wide, without a page refresh, with HTML5 and CSS3
  • Scripted all API integrations with JavaScript and PHP.
  • Deployed the mobile application through Cordova and Node.js plugins to quickly configure, compress, and compile mobile applications for Android and iOS.

Started: 2016-01-01

Launched/Lasted: 2016-06-01

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

LenguaPlus is a plug-in for CodeIgniter that manages translations of system copy and user-generated content. It was built within Track Authority, this site, and extended for ID Interactive's Dashboard project in order to version control text changes by authorized user/authors
Includes 8 configuration for tracking and translating system text and user-generated-content by environment and language

Started: 2012-12-01

Launched/Lasted: 2013-12-01

Industries: Language

Team: E.A.Taylor: Front-End, Back-End

Companies/Brands: TaylorMadeTraffic

A mobile beat machine to create and share music with friends
The music is shared a runtime using Galaxy's All-Share and Chord Framework. This internal project was never completed but I still have hopes to revive it with the right team. Please reach out if you're interested in working together.

Started: 2013-08-01

Launched/Lasted: 2013-08-01

Industries: Music, Gaming

Team: E.A.Taylor: Design, Front-End

Companies/Brands: TaylorMadeTraffic

Lealtad card is a tool for independent retailers to publish and track promotions, along with their returned value and cost. For consumers, LealtadCard provides a way to search nearby promotions and publish their own controlled requests for good deals.
The promotions could be sent via SMS or Galaxy's Chord Framework. The interface and CMS is still in development

Started: 2013-05-01

Launched/Lasted: 2013-05-01

Industries: Ecommerce, Marketing, Analytics

Team: E.A.Taylor: Design, Front-End, Back-End. Sam Taylor: Business Development

Companies/Brands: TaylorMadeTraffic

An online and mobile game that rewards high-rated users with free music, gift certificates, concert tickets and cash
  • Engineered MVC architecture for dual website / API using CodeIgnitor and HMVC Modular Extensions, to allow complex types of permission combinations across user types, and make all components completely portable across applications, serving either HTML or JSON.
  • Optimized memory usage with several Bash scripts and CRON jobs to crop / resize images, handle email queues, and generate static HTML pages for common anonymous requests.
  • Built CMS for managing user-generated and editorial content, review internal traffic logs, logins, and all emails.
  • Built asynchronous email service to seamlessly convert website templates to tablular HTML documents with inline CSS, and manage queue of emails prepared, sent, failed, and clicked.
  • Built Node.js server to authenticate requests to static mp3 files before streaming via ffluent-ffmpeg
  • Automated performance testing with XHProf and data integrity tests with built in logging tools

Started: 2012-11-01

Launched/Lasted: 2013-01-01

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development. Drew Williams: Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music

Started: 2009-08-01

Launched/Lasted: 2009-10-01

Industries: Art

Team: E.A.Taylor: Design, Front-End. Umberto Polanco: 3DModeling

Companies/Brands: TaylorMadeTraffic

A fully interactive textbook for the Legal and Strategical Aspects of the Music Recording Industry
Through predictive questioning, the tool was meant to create completely customized contracts from an intelligent questionnaire about the parties involved, their interests, and needs. Provides bi-partisan advice from attorneys, artists, and industry professionals

Started: 2004-08-01

Launched/Lasted: 2004-08-01

Industries: Education, E-learning

Team: E.A.Taylor: Design, Front-End, Design, Business Development. Rob: Front-End. Che Hashim: Legal Consul

Companies/Brands: TaylorMadeTraffic

3 city concert tour featuring the Legendary ?uestLove Live

Started: 2007-09-01

Launched/Lasted: 2008-02-01

Industries: Music, Events

Team: E.A.Taylor: Design. Justin Herman: Animation

Companies/Brands: TaylorMadeTraffic

Two incredible artists, musicians, and educators that light up stages of multiple mediums

Started: 2007-09-01

Launched/Lasted: 2008-02-01

Industries: Music, Art

Team: E.A.Taylor: Design. Biko: Artist

Companies/Brands: BlackFire

An campaign pitch to MetroPCS in Southern California

Started: 2007-09-01

Launched/Lasted: 2007-09-01

Industries: Music, Events

Team: E.A.Taylor: Design

Companies/Brands: TaylorMadeTraffic

Raised $7,000 in corporate sponsorships, $10,000 in booth sales, and saved $12,000 through cross promotions with ProXPrint, SF Guardian, KMEL and other online media.

Started: 2003-08-01

Launched/Lasted: 2004-08-01

Industries: Music, Art, Events

Team: Dan Wilson: Design. Erik Siador: Design. E.A.Taylor: Producer

Companies/Brands: TaylorMadeTraffic

FieldWorks

August, 2023 - Present
Full Stack Engineer
Washington DC
Washington DC - remote

Electrek

Canvassing tool for dispatching and tracking in-person canvass and survey collections.
  • Optimized React Native application's background location service and offline first functionality
  • Rewrote SQL queries for dashboard analytics to perform 300% faster, while returning additional metrics, for more dynamic filters.
  • Reduced app crashes, ANRs and no fatal errors by 500%
  • Lightened APK size by 70% by consolidating camera utilities and NPM packages
  • Reskinned application and web portal with new branding

Started: 2023-08-01

Launched/Lasted: 2024-03-15

Industries: Analytics, Language, Marketing

Team: Alex Gibson: CTO. E.A.Taylor: Android & iOS Mobile Applications, Web and Mobile APIs

Companies/Brands: FieldWorks

Cypher LLC

April, 2017 - August, 2023
Director of Development & Engineering
Leesburg
Virgina - remote

Cosmo

Bringing order to Cyber Operations
A cyber threat intelligence platform for threat and vulnerability analysis, investigations, testing, and mitigation
  • Wrote continous monitoring and ingestion system to import, analyze, and score log data without duplicating anything and preserving context and source maps.
  • Designed advanced penetration tests in order to formulate IoC Patterns based on signatures seen in logs
  • Developed interface with a streamlined workflow to control ingestion, triage alerts and fine tune inference engine analysis
  • Configured Docker containers and managed all DevOps to GCP
  • Building ML model to detect anomalies in web server logs and emails

Started: 2021-03-01

Launched/Lasted: 2023-12-31

Industries: Cyber Security

Team: E.A.Taylor: Front-End, Back-End. Ray Allen: Product Development. Joseph Anderson: Business Development.

Companies/Brands: Cypher LLC

Safety reporting tools for the aviation industry. Available in the App Store & Google Play
  • Developed offline-first application for iOS and Android with React Native
  • Structured synchronous test suite for end-to-end API testing as any user.
  • Coded data reporting and visualization tools with Google Charts

Started: 2020-04-01

Launched/Lasted: 2022-08-01

Industries: Safety, Analytics

Team: E.A.Taylor: Full Stack. Samanta Amna Khalil: UX, UI Design. Joseph Anderson: Cypher CEO. Arend van der Veen: CTO. Sean Kanaley: Back-end. Kamron Githens: Account Management. Chasity Robinsons: Quality Assurance. Johanna Hawkins: Project Management.

Companies/Brands: Cypher LLC, UTRS

FLC

Federal Laboratory Consortium for Technology Transfer
Promoting, Educating, and Facilitating Knowledge Transfer
  • Programmatically migrated a custom Solr server into Drupal for easier content management
  • Wrote duplicate reducer to compare nodes by measuring the similarity of common fields across sources. Used Levenshtein Distance algorithm and took action based on threshold configurations.
  • Rebuilt new Solr indexes with Drupal's Search API to respect CMS revisions and publish settings
  • Built front-end Full-Text search tools for the global site Search and FLCBusiness and showing facet counts
  • Built custom in-page editorial tools available by Drupal roles and node access hooks
  • Integrated CAS Authentication System for unified login portal between FLC sites
  • Rebuilt custom theme with Bootstrap to improve overall site responsiveness, scalability, and ARIA compliance
  • Wrote automated crawling importers for all NASA labs and various 3 parties technology sources
  • Upgraded Google Map integration to automatically update Map results alongside listed search results

Started: 2017-08-01

Launched/Lasted: 2020-01-01

Industries: Technology, Marketing, Events, Analytics

Team: E.A.Taylor: Front-End, Back-End, API. Joseph Anderson: Cypher CEO. Denise Wainer: UTRS Director of Communications. Will Dyson: UTRS System Administrator, Release

Companies/Brands: Federal Labs Consortium, Cypher LLC, UTRS

Ruhral Farms LLC

January, 2020 - Present
CTO
Kilauea
Hawaii - remote

Ruhral Farms

Collaborative Workspaces
  • Built interactive incubator application for making cooperative investments with Hawaii youth: https://ruhralfarms.com/red-dirt-coworkers

Started: 2020-01-01

Launched/Lasted: 2020-01-01

Industries: Travel, Health, Education, Technology

Team: E.A.Taylor: Front-End, Back-End. Samanta Amna Khalil: UX Design and Product Development

Companies/Brands: Ruhral Farms LLC

Flexible Assembly Systems

December, 2017 - March, 2022
Full Stack Engineer
San Diego
California - hybrid

Flexible Vision

A SASS platform for TensorFlow annotations and iterative training
Automating and training quality assurance with image detection
  • Created several custom Node-Red modules for configuring onprem cameras and communicating with onprem and cloud APIs.
  • Wrote new API endpoints to for detecting motion and manipulating images with OpenCV
  • Wrote ExpressJS server for managing photo training data through Minio (AWS S3) and other storage services
  • Built entire front-end annotation tool with zooming, version controls, infinite nesting of tags
  • Wrote client-side demo builder to double as a unit testing for reloading randomized training tags
  • Calcualted shape size and dimension averages per tag type to help QA review tagging across large data sets

Started: 2018-05-01

Launched/Lasted: 2023-12-31

Industries: Technology, Analytics, Robotics, Manufacturing

Team: E.A.Taylor: Front-End & API. Sam Silverberg: Back-End. Alec Goeckel: Back-End. Aaron Silverberg: Product Development.

Companies/Brands: Flexible Assembly Systems, Refined Motion Engineering

Refined Motion

Assembly line robotics and automation
Automating safety and efficiency along the Tesla assembly line
  • Built Angular / Node-Red interface for guiding operators to fasteners, then testing torque and resistence after each fastening.
  • Wrote MySQL stored procedures to query required settings of each fastener and store results
  • Structured offline-first interface to configure assembly-line jobs and control tools & machinery
  • Created custom node-red modules for smoother synchronization with Fanuc robots
  • Wrote additional tools to allowing management to configure and validate jobs manually with or without needing the MySQL database
  • Deployed Node-Red backend on Raspberry PI connected to station Windows computer
  • Built client-side performance tracker averaging the time to assemble one project in a job
  • Wrote Station Service request tool to allow operators to order more parts or tool servicing

Started: 2017-12-01

Launched/Lasted: 2018-04-01

Industries: Technology, Robotics, Manufacturing

Team: E.A.Taylor: Front-End, Back-End. Aaron Silverberg: Vice President. Saiman Shetty: Project Management

Companies/Brands: Tesla Motors, Flexible Assembly Systems, Refined Motion Engineering

Democrasee

November, 2020 - May, 2021
CTO
Oakland
California - remote

DemocraSee

Incentivizing Civic Action
An evolving idea around "incentivizing civic action"
Combined ReactJS, Redux, RTCPeerConnection, and Firebase for screen/video/mic sharing between multiple devices.

Started: 2020-11-01

Launched/Lasted: 2021-05-31

Industries: Events, Education, E-learning

Team: E.A.Taylor: Front-End, Back-End. Polina Tolkacheva: UX, Design, Wordpress development. Indy Rishi Singh: Business Development. Marcela Denniston: Business Development

Companies/Brands: Democrasee

DemocraSee WP Rest API

Incentivizing Civic Action
An evolving idea around "incentivizing civic action"
An unrealized effort to validate WP Rest API and the WP Gutenberg editor from the same rules, driven by field config files in https://github.com/eliataylor/democrasee-wp/tree/main/web/wp-content/plugins/democrasee/src/FieldConfigs

Started: 2020-11-01

Launched/Lasted: 2020-11-01

Industries: Events, Education, E-learning

Team: E.A.Taylor: Front-End, Back-End. Polina Tolkacheva: UX, Design, Wordpress development.

Companies/Brands: Democrasee

Fun Giving

December, 2019 - March, 2020
Full Stack Engineer
Oakland
California - hybrid
This app is intended to bring the community together through fulfilling the wishes of our homeless community members. Within the app, there are two users: The Santa and The Elf.
  • Built ios and android apps with React Native
  • Used `react-native-push-notification` for push notifications
  • Built backend with ExpressJS and Mongo, providing both API and KeystoneJS CMS
  • Implemented OAuth2 Authentication with OTP logins / password resets
  • Wrote push notification service and cronjob to reduce push noticications and processing

Started: 2019-12-01

Launched/Lasted: 2020-02-01

Industries: Travel

Team: E.A.Taylor: Front-End, Back-End. Neha Kotecha: Product Development. Samanta Amna Khalil: UX Design.

Companies/Brands: Neha Kotecha

Ampp Star

September, 2017 - April, 2018
Full Stack Engineer
Red Deer
Canada - remote

Ampp Star

Art, Music, Poetry, & Photography
  • Built React.js application with Keystone.js CMS, MongoDB database and Express server.
  • Connected Express API on Heroku with S3 bucket for user file storage
  • Connected Mailgun and Nodemail services within application and Heroku control panels for automated emails

Started: 2017-09-01

Launched/Lasted: 2018-02-01

Industries: Music, Art

Team: E.A.Taylor: Front-End, Back-End. Jahanzaib Aslam: Front-End, Back-End. Garrett Morris: Front-End, Back-End. Bisera Mandic: Owner

Companies/Brands: Ampp Star

Ruhral

August, 2017 - March, 2018
Product Development Consultant
Kilauea
Hawaii - remote

Florul

Build your own bath box concept
  • Wrote importer of amazon products available as addons
  • Wrote runtime Price and Volume calculator to ensure users can get the most out of their box.
  • Wrote business rules into data schema and API calculators to offer shipping times for fresh flowers and perishable addons
  • Built die-box template calculator to measure box volumes based on selected materials, shapes, and necessary seam & fold thickness

Started: 2023-01-01

Launched/Lasted: 2023-01-01

Industries: Health, Wellness, Manufacturing, Lifestyle

Team: Samanta Amna Khalil: Graphic / UX Design / Photography & Product Development. E.A.Taylor: Full Stack Development.

Companies/Brands: Ruhral

Natural Body & Face Scrubs

Scrubs from Turmeric and Tamarind ethically soured from Northern Thailand
  • Development of labels and packaging from screen to shelf. Sourcing of ingredients from farm to face.
  • Started: 2018-01-01

    Launched/Lasted: 0209-01-01

    Industries: Travel, Health, Wellness

    Team: Samanta Amna Khalil: Graphic Design and Product Development. E.A.Taylor: Packaging Design and logistics.

    Companies/Brands: Ruhral

    Blingby LLC

    November, 2015 - April, 2016
    Full Stack Developer
    Houston
    Texas - remote

    Blingby

    Live the Experience
    Blingby lets users 'live the experience' of their favorite music videos and movie trailers. Blingby LLC tags top-voted YouTube videos with purchase links so products, hotels, and artists are shown in-sync as the video plays.
    • Configured and hooked Drupal Views to query content internally and from Amazon for album artwork as well as YouTube for matching videos.
    • Rebuilt Drupal templates for a more responsive experience across devices with CSS3
    • Developed google-map interface and query logic to re-order of ad / affiliates' links based on the user's location and affiliates’ geographic settings.
    • Built several administrative tools for configuring home page settings, photo carousels, and reviewing data-integrity from error logs and Drupal’s url_alias table.

    Started: 2015-11-01

    Launched/Lasted: 2016-04-01

    Industries: Travel, Music, Fashion, Marketing

    Team: E.A.Taylor: Front-End, Back-End. Robert Stanicic: Business Development

    Companies/Brands: Blingby LLC

    tripchi

    March, 2014 - October, 2015
    Full Stack Engineer
    Denver
    Colorado - remote

    tripchi - Auto Importer & Taxonomy Builder

    HTML Scraper & Importer with Automated Taxonomy Builder
    Tags map many-to-many and are used by the global search box, Types map 1-to-many and are used by the main drawer menu's selectable filters.
    • Developed scraper tool for importing Airport data from HTML, JSON, and RSS feeds.
    • Automated and improved categorization - despite an insufficient taxonomy - by learning from the full text of previous imports.
    • Built batch processing tool to review and update importer decisions by tagging content to effect Tag weights to a primary Type.

    Started: 2014-10-01

    Launched/Lasted: 2015-10-01

    Industries: Travel, Language, Analytics

    Team: E.A.Taylor: Front-End, Back-End

    Companies/Brands: tripchi

    tripchi - Native Mobile App

    Native Android Mobile Application
    A content manager and mobile app to guide users through airports and find flight, safety, and consumer information; as well as share rides to common destinations to and from the airport
    • Built a fluid interface, fully responsive from 320 to 1024+ pixels wide, without a page refresh, with HTML5 and CSS3
    • Scripted all API integrations with JavaScript / jQuery, parsing HTML and JSON from the Drupal server and across domains and third-party web services.
    • Deployed the mobile application through Cordova and Node.js plugins to quickly configure, compress, and compile the Android APK.

    Started: 2014-03-01

    Launched/Lasted: 2015-10-01

    Industries: Travel

    Team: E.A.Taylor: Front-End, Back-End. Roberto Galan: Design. Chandra Jacobs: Project Management & Business Development

    Companies/Brands: tripchi

    tripchi - CMS & API

    Content Management System and API
    Your passport to explore the airport. Discover restaurants, shopping, deals, unlock airport secrets & more.​
    • Built OAuth2, token secured CMS & API with Drupal 7
    • Hooked Drupal Views to set default filters based users' profiles, location, next flight information.
    • Integrated FlightStats API at runtime while adding or editing flight information.
    • Optimized site and API with CRON jobs to update flight status and real time airport details from FlightStats API

    Started: 2014-03-01

    Launched/Lasted: 2014-10-01

    Industries: Travel

    Team: E.A.Taylor: Front-End, Back-End. Roberto Galan: Design. Chandra Jacobs: Project Management & Business Development

    Companies/Brands: tripchi

    Cultur LLC

    September, 2014 - February, 2015
    Frontend Engineer
    Honolulu
    Hawaii
    Cultur is your Ultimate Event Resource, to get what you need when you want it. Find any activity/event going on around you at any time and any place. See if your friends or people with like interests will be there.
    Cultur has a simple jquery mobile interface for navigating events crawled by a Ruby on Rails crawler

    Started: 2014-09-01

    Launched/Lasted: 2015-02-01

    Industries: Music, Events

    Team: Kaili Miyamoto: Design. E.A.Taylor: Front-End. Rama Mcintosh: Back-End. Caleb Haye: Back-End. Jan Uetz Ayacaba Ondo: Business Development. Jonny Mack: Business Development. Mike Hegazy: Business Development

    Companies/Brands: Cultur LLC

    ID Interactive

    June, 2013 - June, 2014
    Senior Web Developer
    Bogotá
    Colombia
    ID interactive builds marketing platforms for a long list of great clients with creative projects and campaigns. This was just one of the projects I got to build while working there. View more projects I built with ID Interactive here: http://taylormadetraffic.com/companies?qtfilter=ID%20Interactive
    • Built responsive interface, pixel perfect to design specs, with elegant client-side form validation using HTML5, CSS3 and pure JavaScript.
    • Wrote barcode queries and prize distribution algorithm to evenly distribute 285 prizes, without predefined winners, across the 60 day campaign, against 20 million codes printed on Oreo packages throughout Colombia. Supported business rules such as Captcha when a user searched more than 12 times in a day.
    • Included several backend tracking tools for reviewing code attempts and wins, as well as an automated QA tester to simulate varying degrees of traffic, code searches, and minimum probabilities.

    Started: 2013-11-01

    Launched/Lasted: 2013-12-01

    Industries: Gaming

    Team: Cristopher Allen Lara: Design. E.A.Taylor: Front-End, Back-End. Oscar Gil: Project Management. Sharon Lewis: Account Manager. Jimmy Rodriguez: QA. John Parra: QA

    Companies/Brands: Oreo, ID Interactive

    The tool automates monthly reports for clients, by aggregating data from all active marketing channels or installed tracking tools, such as Twitter, Facebook Insights, Google Analytics, and YouTube.
    • Built fluid interface of drag-and-droppable graphs for Project Managers to create monthly performance reports of client campaigns.
    • Built API to customize each graph with comments, unique headers, colors, sizes, and display orders before generating shareable URLs to produce reports across accounts or without login.
    • Built site permissions matrix for view, write, and delete privileges limited per user, client, brand, and project.
    • Modularized graph components to build and refresh off a normalized JSON structure, produced on-load and via AJAX, further allowing data drilling on all metrics and dimensions.

    Started: 2013-07-01

    Launched/Lasted: 2013-12-01

    Industries: Analytics

    Team: E.A.Taylor: Design, Front-End, Back-End. Juan Ruiz: Business Development. Claudia Huertas: Business Development. Alejandra Farfan: Project Management. David Duran: Project Management. John Parra: QA. Mauricio Zambrano: UX. Catalina Molina: UX

    Companies/Brands: ID Interactive

    A curly-hair competition for a $250 shopping spree
    Another quick campaign application to generate FanPage likes. In order to compete, users were required to like Sedal's FanPage, complete registration, and upload videos, images, or a tip on maintaining their curly hair (ideally using Sedal products;). Voting was validated by IP, user agent, and session, while video uploads were POST'd directly to a public YouTube channel using their PHP SDK. The project extended ID's fork of the Slim PHP Framework. I personally found more hurdles than helpers in the tightly namespaced codebase and it's odd use of closures for routing/controllers.

    Started: 2013-06-01

    Launched/Lasted: 2013-07-01

    Industries: Fashion, Gaming

    Team: Zandro Gil: Design. Luisa Vicaría Azuero: Account Manager. E.A.Taylor: Front-End, Back-End. Fabian Mariño: Front-End. Natalia Uribe: Project Management. Jimmy Rodriguez: QA

    Companies/Brands: Sedal, ID Interactive

    Healthline Networks

    May, 2009 - July, 2012
    Frontend Engineer
    San Francisco
    California
    A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
    • Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
    • Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
    • Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
    • Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.

    Started: 2009-05-01

    Launched/Lasted: 2012-07-01

    Industries: Health, Marketing

    Team: E.A.Taylor: Design, Front-End, Back-End. AJ Chen: Back-End. Steve Jackson: Back-End

    Companies/Brands: Healthline Networks

    Dashboard is an all-in-one Content-Management-System, Reporting, and Ad Configuration tool. It controls where, when, and why to inject ads or content in webpages. It also allows reviewing Navigator, healthSTAT, and the internal crawler's performance across various installations.
    • Built this Dashboard to provide the crawler additional controls for prioritizing areas of the page to parse, skip, and flag for injection or inter-linking; with Java / Spring and Oracle/SQL.
    • Built tool to rebuild any webpage within a proxy environment on Healthline servers in order to install, test, and demonstrate Navigation functionality on any URL.
    • Optimized crawler’s queue to more efficiently check for content changes, ignoring irrelevant differences in the DOM source.
    • Improved backend healthSTAT crawler’s keyword selections with configurations per domain to prioritize URL segments vs. DOM Body vs. DOM meta data, based on target site’s semantic standards.

    Started: 2009-05-01

    Launched/Lasted: 2012-07-01

    Industries: Health, Analytics, Marketing

    Team: E.A.Taylor: Design, Front-End, Back-End

    Companies/Brands: Healthline Networks

    Automated Quality Assurance & Monitoring Through Interactive, Intelligent Browser-Based Crawling.
    • Built this Google Chrome Extension and browser-based Crawler to automate QA of web pages after all ads and third party javascripts have completely loaded, with pure JavaScript and SQLite.
    • Mapped entire websites while comparing keywords / categorization choices by each different Healthline API, as well as competing ad tags.
    • Automated .jpg screen captures of every page crawled, with options to first render watermarks and set colored borders around each area of that page where Navigator might inject ads, content, or hyper-links.

      Started: 2009-05-01

      Launched/Lasted: 2012-07-01

      Industries: Analytics

      Team: E.A.Taylor: Design, Front-End, Back-End

      Companies/Brands: Healthline Networks

      A set of 30 health assessment and preparation tools developed for OptumHealth, a division of UnitedHealth Group
      The business requirements insisted that the tool be distributable as a single self-contained file which could be easily reskinned for other brands. It was not clear if their target devices would run Java Applets, but certain they had browsers with Flash, so we used Flex and AS3.

      Started: 2010-05-01

      Launched/Lasted: 2011-07-01

      Industries: Health

      Team: Matt Sperling: Design. E.A.Taylor: Front-End. Steve Berley: Project Management

      Companies/Brands: Healthline Networks

      These two links are just a few of the very interactive microsites / applications I built for Healthline's editorial team or sponsoring partners.

      Started: 2010-05-01

      Launched/Lasted: 2011-07-01

      Industries: Health, Food

      Companies/Brands: Healthline Networks

      Burst Entertainment

      August, 2008 - June, 2010
      Web Developer
      Los Angeles
      California - hybrid
      Design & developed e-commerce platform based on CMS OpenCart with custom modules for resident skater / surfer profiles and FBConnect (depreciated)

      Started: 2010-03-01

      Launched/Lasted: 2010-06-01

      Industries: Sports, Ecommerce

      Team: E.A.Taylor: Front-End, Back-End, Design. Ajax Gokhale: Front-End. Ishwar Joshi: Back-End. Lisa Vasquez: Product Development. Cedric Bell: Product Development. William Lamar: Product Development

      Companies/Brands: Planet Maple, Burst Entertainment

      A fun, educational site for kids and parents to learn about, and find recipes on healthy lifestyles and nutrition. Includes tooling book, jquery shopping page, recipes table, videos, and translation of virtually everything into 12 languages at runtime via Google's language API.
      Designed and developed all animation and interactivity for a kids' website on healthy eating habits and recipes (AS2/XML/PHP: www.goodlifewithgabby.com / flash.goodlifewithgabby.com). Applications included coloring book, recipes sorter, dynamic video player, and language translator via Google Language API

      Started: 2008-08-01

      Launched/Lasted: 2009-01-01

      Industries: Kids, Health

      Team: E.A.Taylor: Front-End, Back-End. Unknown: Free-Hand. Lisa Vasquez: Business Development

      Companies/Brands: Good Life With Gabby, Burst Entertainment

      MyCubi

      September, 2009 - January, 2010
      Web Developer
      Berkeley
      California
      A social networking tool for connecting sellers, buyers, and services
      • Wrote advanced search logic for finding and filtering results by type, distance, price, date, time and other criteria.
      • Plotted all search results on a Google mapping application - by distance using the Haversine formula - with custom markers for Cubi type. Upon clicking markers expanded with tabbed windows to provide additional StreetViews, 'cubi' details, and directions (using Google maps v2 API).
      • Built Facebook application (using FBConnect) to post on user walls and send messages to friend's inboxes.
      • Integrated and upgraded social networking 'inviter' script to share/publish user profiles and details across a dozen email clients and two dozen social networks.

      Started: 2009-09-01

      Launched/Lasted: 2010-01-01

      Industries: Marketing, Ecommerce

      Team: E.A.Taylor: Front-End, Back-End. Anatoliy Yastreb: Front-End, Back-End. Danielle McCormick: Product Development. Maeve Hackett: Product Development. Will McCormick: Product Development. Michael D Montoya: Product Development. Colm Walsh: Product Development

      Companies/Brands: MyCubi

      Huey P. Newton Foundation

      July, 2009 - August, 2009
      Full Stack Engineer
      Oakland
      California
      Design & developed a unique interface for navigating articles, essays, events, and new program initiatives. This was a volunteer project with early ambitions for a commercial joint venture. It fell apart over internal issues.
      Eli implemented the Google Language API (php) to translate entire site and individual articles to nearly any language using an asynchronous AJAX cue-engine to control http request priorities, frequency and timeouts. Extended open source CMS OpenCart with configuration options to map and re-stylize all products and profiles

      Started: 2009-07-01

      Launched/Lasted: 2009-08-01

      Industries: Education, Ecommerce

      Team: E.A.Taylor: Front-End, Back-End. David Hilliard: Brand Development. Justin Herman: Flash Movie Animation.

      Companies/Brands: Huey P. Newton Foundation

      Ruth Raser

      May, 2008 - June, 2009
      Web Developer
      San Francisco
      California - hybrid
      A unique approach to navigation, with advance controls for restyling the site's backgrounds, panels, and colors at runtime.

      Started: 2008-05-01

      Launched/Lasted: 2009-06-01

      Industries: Fashion

      Team: E.A.Taylor: Design, Development

      Companies/Brands: Ruth Raser

      Fuse Green

      March, 2009 - April, 2009
      Web Developer
      New York City
      New York - remote
      A graphic designer's portfolio offering zooming tools on every image and easy access to every page and image at once.

      Started: 2009-03-01

      Launched/Lasted: 2009-04-01

      Industries: Art, Fashion

      Team: E.A.Taylor: Front-End, Back-End. Fuse Green: Design

      Companies/Brands: Fuse Green

      Berkeley High School

      September, 2008 - February, 2009
      Full Stack Engineer
      Berkeley
      California - remote

      A vision from Biko Eisen-Martin for his students at Berkeley High School to create a tool for teachers and students to collaborate and compete in the writing process. Modeled after a traditional newsroom, students and teachers would be able to develop assignments, work on multiple versions of a story, share ideas within the class, and more. We built a prototype site that supported a semester of great essays still worth reading, but the project lost momentum as we both moved cities.

      This project's greatest potential was in a version-controller for teachers to review, grade and provide feedback on student's essays, while peer reviews drove friendly competition between writer and school rankings.

      If you work in Education or feel something like this could help your classroom or school district, please email me. I'd love bring it back to life in our spare time.

      UI Tools include tinyMCE text editor, advance sourcing maps, and multi-category search options

      Started: 2008-09-01

      Launched/Lasted: 2009-02-01

      Industries: Education, E-learning

      Team: E.A.Taylor: Design, Front-End, Back-End. Biko Eisen-Martin: Product Development

      Companies/Brands: TaylorMadeTrafficTaylorMadeTraffic, Berkeley High School

      Margaret Timbrell

      January, 2009 - February, 2009
      Web Developer
      San Francisco
      California - hybrid
      A simple and effective layout with clean animation and some customizing features

      Started: 2009-01-01

      Launched/Lasted: 2009-02-01

      Industries: Art

      Team: E.A.Taylor: Front-End, Design

      Companies/Brands: Margaret Timbrell

      Building Safety Solutions

      August, 2008 - December, 2008
      Flash Developer
      Pasadena
      California - hybrid
      Commercial software providing interactive emergency evacuation training for skyscrapers and public buildings throughout the US. Advanced UI tools include detail floor maps of emergency equipment and exit routes with controls for sorting and searching
      • Integrated Building-Safety-Solution's (www.bssnet.com) emergency evacuation training program with Ameriprise Financial's Learning-Management-System (LMS). Used Flash's External Interface to join the interface and Scorm 1.2 LMS
      • Wrote a JSFL script to export, convert and organize named layers directly from Illustrator CS3 into a single Flash movie clip. A naming convention for each layer in Illustrator specified how movie clips were named and embedded within each other. This provided the core content for a standalone Flash product which I built to allow safety professionals and engineers to zoom and locate safety equipment, stairwells, sprinklers and more, on every floor, throughout multiple skyscrapers.

      Started: 2008-08-01

      Launched/Lasted: 2008-12-01

      Industries: Education, E-learning

      Team: Umberto Polanco: 3DModeling. E.A.Taylor: Front-End, Back-End. Hector Gomez: Business Development

      Companies/Brands: Building Safety Solutions

      BCBGMaxAzriaGroup

      April, 2008 - August, 2008
      Flash Developer
      Vernon
      California
      The highest priced brand from the BCBGMaxAzriaGroup
      Developed store location profiles & finder, along with runway/fashion show video presentations

      Started: 2008-07-01

      Launched/Lasted: 2008-08-01

      Industries: Fashion

      Team: Joe: Design. E.A.Taylor: Front-End. Edwin Ado: Back-End

      Companies/Brands: HerveLegerHerveLeger, BCBGMaxAzriaGroup

      A major overhaul of the corporate branding home
      • Created Fall 2008 BCBGMaxAzriaGroup company site and flash catalogue with another team member
      • Built BCBG.tv to archive all video content with search and sorting capabilities. Delivered thumbnail and text descriptions of every video with content pulled from static XML, Flash Media Server, and mySQL/PHP
      • Created Tell-A-Friend applications for users to email their friends products and links directly from our site
      • Added client side features for saving settings and style preferences via Local Shared Objects (flash cookies)

      Started: 2008-04-01

      Launched/Lasted: 2008-08-01

      Industries: Fashion

      Team: Natasha Li: Design. E.A.Taylor: Front-End. Robert Baindourve: Front-End. Edwin Ado: Back-End. Ray: Back-End. Edwin Roses: Artistic Direction

      Companies/Brands: BCBGMaxAzriaGroup

      Noospheric LLC

      March, 2005 - March, 2006
      Web Developer
      Santa Barbara
      California - remote
      Features included an advanced pdf viewing tool, autocompletes searching over 600K records, and automated faxing via MyFax API.
      Developed Flex-based interface for a patient's medical records system. Extended the server-side services to generate dynamic PDF (fpdf) of records and record requests. PDFs were then automatically faxed to physician offices when 5 available incoming fax lines to parse and import records (using myFax.com API). The application also included other libraries and components such as e-signing with Flex and hospital searches by location and specialty.

      Started: 2009-03-01

      Launched/Lasted: 2009-10-01

      Industries: Health

      Team: E.A.Taylor: Design, Front-End, Back-End. Roy: Back-End. David: Back-End

      Companies/Brands: ChartMedica LLC

      A reporting system for advertisers to view site traffic, user inquiries on their properties, and return-on-investment figures.
      This system included 3 levels of access with top level administrators being able to change cost values per account or property, receive notifications upon account logins, and scheduling custom reports to be email at any frequency or time span, to anyone. The system provides complete drilling capabilities on any data set for any time frame; and populates both Flex graphs and DHTML tables and charts with a single click.

      Started: 2009-05-01

      Launched/Lasted: 2009-07-01

      Industries: Analytics, Marketing

      Team: E.A.Taylor: Design, Front-End, Back-End. Jacquas Habra: Project Management. Kevin Kent: Project Management. James McCorkle: Project Management

      Companies/Brands: Elite Wedding Locations, Noospheric LLC

      Ankh Marketing

      April, 2004 - February, 2006
      Flash Developer
      San Francisco
      California
      A few very old flash sites and email blasts for friends and the former employer of Ankh

      Started: 2004-04-01

      Launched/Lasted: 2006-02-01

      Industries: Music, Events

      Team: E.A.Taylor: Design, Front-End. Tommy Goodwin: Project Management. Kamel J Bell: Project Management. Thomas Flannery: Project Management

      Companies/Brands: Ankh Marketing

      WSCC

      January, 2006 - January, 2006
      Designer
      Los Angeles
      California - hybrid

      Started: 2006-01-01

      Launched/Lasted: 2006-01-01

      Industries: Health

      Team: E.A.Taylor: Design

      Companies/Brands: WSCC

      Nina Vidal

      January, 2005 - February, 2005
      Designer
      New York City
      New York - hybrid

      Started: 2005-01-01

      Launched/Lasted: 2005-02-01

      Industries: Music

      Team: E.A.Taylor: Design

      Collectiv LLC

      November, 2002 - December, 2004
      Web Developer
      Oakland
      California - hybrid
      • The Collectiv was born in the summer of 2001 in Oakland, CA. Our organization was founded by A. Williams, aka Sokrates, with a mission to "empower the Hip Hop community through education and entrepreneurship." We pursue this mission by sponsoring a diverse range of programs with distinct yet cooperative goals. We work with young entrepreneurs, activists and artists to design financially viable programs that will provide new opportunities for empowerment. We seek to create the perfect environment for turning an idea into impact.
      • The Collectiv currently sponsors three programs, Collectiv Records, Collectiv Arts & Entertainment and Collectiv Foundation. Each of these programs occupies a distinct niche within the Hip Hop community.

      Started: 2002-11-01

      Launched/Lasted: 2004-12-01

      Industries: Music, Art, Events

      Team: Jamie Williams: Design, Front-End, Back-End. E.A.Taylor: Design, Front-End. Eli Taylor: Project Management. Drew Williams: Project Management. Tommy Goodwin: Project Management

      Companies/Brands: Collectiv LLC

      An Annual HBCU Reunion Party for West Coast residents

      Started: 2005-09-01

      Launched/Lasted: 2006-09-01

      Industries: Music, Events

      Team: E.A.Taylor: Design. Paul Roberson: Business Development. Yellow: Business Development

      Companies/Brands: Collectiv LLC