The tool automates monthly reports for clients, by aggregating data from all active marketing channels or installed tracking tools, such as Twitter, Facebook Insights, Google Analytics, and YouTube.
- Built fluid interface of drag-and-droppable graphs for Project Managers to create monthly performance reports of client campaigns.
- Built API to customize each graph with comments, unique headers, colors, sizes, and display orders before generating shareable URLs to produce reports across accounts or without login.
- Built site permissions matrix for view, write, and delete privileges limited per user, client, brand, and project.
- Modularized graph components to build and refresh off a normalized JSON structure, produced on-load and via AJAX, further allowing data drilling on all metrics and dimensions.
