A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
- Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
- Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
- Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
- Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.
