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Oreo Navidad

ID interactive builds marketing platforms for a long list of great clients with creative projects and campaigns. This was just one of the projects I got to build while working there. View more projects I built with ID Interactive here: http://taylormadetraffic.com/companies?qtfilter=ID%20Interactive
  • Built responsive interface, pixel perfect to design specs, with elegant client-side form validation using HTML5, CSS3 and pure JavaScript.
  • Wrote barcode queries and prize distribution algorithm to evenly distribute 285 prizes, without predefined winners, across the 60 day campaign, against 20 million codes printed on Oreo packages throughout Colombia. Supported business rules such as Captcha when a user searched more than 12 times in a day.
  • Included several backend tracking tools for reviewing code attempts and wins, as well as an automated QA tester to simulate varying degrees of traffic, code searches, and minimum probabilities.

Started: 2013-11-01

Launched/Lasted: 2013-12-01

Technologies: PHP, mySQL, JavaScript

Industries: Gaming

Team: Cristopher Allen Lara: Design. E.A.Taylor: Front-End, Back-End. Oscar Gil: Project Management. Sharon Lewis: Account Manager. Jimmy Rodriguez: QA. John Parra: QA

Companies/Brands: Oreo, ID Interactive

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ID Dashboard

The tool automates monthly reports for clients, by aggregating data from all active marketing channels or installed tracking tools, such as Twitter, Facebook Insights, Google Analytics, and YouTube.
  • Built fluid interface of drag-and-droppable graphs for Project Managers to create monthly performance reports of client campaigns.
  • Built API to customize each graph with comments, unique headers, colors, sizes, and display orders before generating shareable URLs to produce reports across accounts or without login.
  • Built site permissions matrix for view, write, and delete privileges limited per user, client, brand, and project.
  • Modularized graph components to build and refresh off a normalized JSON structure, produced on-load and via AJAX, further allowing data drilling on all metrics and dimensions.

Started: 2013-07-01

Launched/Lasted: 2013-12-01

Technologies: PHP, CodeIgniter, mySQL, AJAX, JavaScript, Google Visualization API, Facebook API, YouTube API, Twitter API, Laraval, CSS3, HTML5

Industries: Analytics

Team: E.A.Taylor: Design, Front-End, Back-End. Juan Ruiz: Business Development. Claudia Huertas: Business Development. Alejandra Farfan: Project Management. David Duran: Project Management. John Parra: QA. Mauricio Zambrano: UX. Catalina Molina: UX

Companies/Brands: ID Interactive

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Sedal Rizos

A curly-hair competition for a $250 shopping spree
Another quick campaign application to generate FanPage likes. In order to compete, users were required to like Sedal's FanPage, complete registration, and upload videos, images, or a tip on maintaining their curly hair (ideally using Sedal products;). Voting was validated by IP, user agent, and session, while video uploads were POST'd directly to a public YouTube channel using their PHP SDK. The project extended ID's fork of the Slim PHP Framework. I personally found more hurdles than helpers in the tightly namespaced codebase and it's odd use of closures for routing/controllers.

Started: 2013-06-01

Launched/Lasted: 2013-07-01

Technologies: PHP, Slim Framework, mySQL, AJAX, JavaScript, Facebook API

Industries: Fashion, Gaming

Team: Zandro Gil: Design. Luisa Vicaría Azuero: Account Manager. E.A.Taylor: Front-End, Back-End. Fabian Mariño: Front-End. Natalia Uribe: Project Management. Jimmy Rodriguez: QA

Companies/Brands: Sedal, ID Interactive

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LenguaPlus

LenguaPlus is a plug-in for CodeIgniter that manages translations of system copy and user-generated content. It was built within Track Authority, this site, and extended for ID Interactive's Dashboard project in order to version control text changes by authorized user/authors
Includes 8 configuration for tracking and translating system text and user-generated-content by environment and language

Started: 2012-12-01

Launched/Lasted: 2013-12-01

Technologies: PHP, mySQL, CodeIgniter, Google APIs

Industries: Language

Team: E.A.Taylor: Front-End, Back-End

Companies/Brands: TaylorMadeTraffic

Studio En Vivo

A mobile beat machine to create and share music with friends
The music is shared a runtime using Galaxy's All-Share and Chord Framework. This internal project was never completed but I still have hopes to revive it with the right team. Please reach out if you're interested in working together.

Started: 2013-08-01

Technologies: Native Android SDK, Java, Chord Framework, All-Share Framework

Industries: Music, Gaming

Team: E.A.Taylor: Design, Front-End

Companies/Brands: TaylorMadeTraffic

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LealtadCard

Lealtad card is a tool for independent retailers to publish and track promotions, along with their returned value and cost. For consumers, LealtadCard provides a way to search nearby promotions and publish their own controlled requests for good deals.
The promotions could be sent via SMS or Galaxy's Chord Framework. The interface and CMS is still in development

Started: 2013-05-01

Technologies: Native Android SDK, Java, Facebook API, Chord Framework, All-Share Framework

Industries: Ecommerce, Marketing, Analytics

Team: E.A.Taylor: Design, Front-End, Back-End. Sam Taylor: Business Development

Companies/Brands: TaylorMadeTraffic

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Track Authority - CodeIgniter Website / API

An online and mobile game that rewards high-rated users with free music, gift certificates, concert tickets and cash
  • Engineered MVC architecture for dual website / API using CodeIgnitor and HMVC Modular Extensions, to allow complex types of permission combinations across user types, and make all components completely portable across applications, serving either HTML or JSON.
  • Optimized memory usage with several Bash scripts and CRON jobs to crop / resize images, handle email queues, and generate static HTML pages for common anonymous requests.
  • Built CMS for managing user-generated and editorial content, review internal traffic logs, logins, and all emails.
  • Built asynchronous email service to seamlessly convert website templates to tablular HTML documents with inline CSS, and manage queue of emails prepared, sent, failed, and clicked.
  • Built Node.js server to authenticate requests to static mp3 files before streaming via ffluent-ffmpeg
  • Automated performance testing with XHProf and data integrity tests with built in logging tools

Started: 2012-11-01

Launched/Lasted: 2013-01-01

Technologies: PHP, CodeIgniter, mySQL, HTML5, CSS3, JavaScript, Bash, Facebook API, Node.js

Industries: Music, Events, Gaming

Team: E.A.Taylor: Design, Front-End, Back-End, Business Development. Drew Williams: Business Development

Companies/Brands: TaylorMadeTraffic, Track Authority Music