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Healthline Navigator

A Contextual Enrichment Tool of Rich-Media Health Information and Ads.
  • Built cross-domain script tag used to inject contextual ads, content, and SEO hyper-links onto any web page from 79 kilobytes of pure JavaScript.
  • Supported up to 60 requests per second including tracking pixels and over 50,000 SQL inserts batched daily through an asynchronous SQL loader. (Clients included healthline.com, sharecare.com, health.yahoo.net, and others)
  • Built a client-side keyword scanner to select terms from common semantic rules or other ad-tags running simultaneously; allowing contextual advertising services without a backend processor.
  • Automated appropriate ad placement via DOM scanner to measure element's dimensions, amount of text, and tag structure when explicit placement rules were not found in the Healthline Dashboard described below.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

Technologies: Java, Spring, Oracle, JavaScript, JSONP

Industries: Health, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End. AJ Chen: Back-End. Steve Jackson: Back-End

Companies/Brands: Healthline Networks

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Healthline Dashboard

Dashboard is an all-in-one Content-Management-System, Reporting, and Ad Configuration tool. It controls where, when, and why to inject ads or content in webpages. It also allows reviewing Navigator, healthSTAT, and the internal crawler's performance across various installations.
  • Built this Dashboard to provide the crawler additional controls for prioritizing areas of the page to parse, skip, and flag for injection or inter-linking; with Java / Spring and Oracle/SQL.
  • Built tool to rebuild any webpage within a proxy environment on Healthline servers in order to install, test, and demonstrate Navigation functionality on any URL.
  • Optimized crawler’s queue to more efficiently check for content changes, ignoring irrelevant differences in the DOM source.
  • Improved backend healthSTAT crawler’s keyword selections with configurations per domain to prioritize URL segments vs. DOM Body vs. DOM meta data, based on target site’s semantic standards.

Started: 2009-05-01

Launched/Lasted: 2012-07-01

Technologies: Java, Spring, Oracle, JavaScript, AJAX, jQuery Mobile

Industries: Health, Analytics, Marketing

Team: E.A.Taylor: Design, Front-End, Back-End

Companies/Brands: Healthline Networks

Studio En Vivo

A mobile beat machine to create and share music with friends
The music is shared a runtime using Galaxy's All-Share and Chord Framework. This internal project was never completed but I still have hopes to revive it with the right team. Please reach out if you're interested in working together.

Started: 2013-08-01

Technologies: Native Android SDK, Java, Chord Framework, All-Share Framework

Industries: Music, Gaming

Team: E.A.Taylor: Design, Front-End

Companies/Brands: TaylorMadeTraffic

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LealtadCard

Lealtad card is a tool for independent retailers to publish and track promotions, along with their returned value and cost. For consumers, LealtadCard provides a way to search nearby promotions and publish their own controlled requests for good deals.
The promotions could be sent via SMS or Galaxy's Chord Framework. The interface and CMS is still in development

Started: 2013-05-01

Technologies: Native Android SDK, Java, Facebook API, Chord Framework, All-Share Framework

Industries: Ecommerce, Marketing, Analytics

Team: E.A.Taylor: Design, Front-End, Back-End. Sam Taylor: Business Development

Companies/Brands: TaylorMadeTraffic