The tool automates monthly reports for clients, by aggregating data from all active marketing channels or installed tracking tools, such as Twitter, Facebook Insights, Google Analytics, and YouTube.
  • Built fluid interface of drag-and-droppable graphs for Project Managers to create monthly performance reports of client campaigns.
  • Built API to customize each graph with comments, unique headers, colors, sizes, and display orders before generating shareable URLs to produce reports across accounts or without login.
  • Built site permissions matrix for view, write, and delete privileges limited per user, client, brand, and project.
  • Modularized graph components to build and refresh off a normalized JSON structure, produced on-load and via AJAX, further allowing data drilling on all metrics and dimensions.

Started: 2013-07-01

Launched/Lasted: 2013-12-01

Industries: Analytics

Team: E.A.Taylor: Design, Front-End, Back-End. Juan Ruiz: Business Development. Claudia Huertas: Business Development. Alejandra Farfan: Project Management. David Duran: Project Management. John Parra: QA. Mauricio Zambrano: UX. Catalina Molina: UX

Companies/Brands: ID Interactive